Kuenda Gorova muChiremba? Dzivisa kutenga Phoni Products neZvirevo izvi.
Kufunga nezvekugadzira chikoro chinomera chekidiki chako? Hausi wega! Hupenyu hwegreen hwakaenda kune dzimwe nzvimbo, uye ega, maitiro akachengetedzwa akachengetwa mazai asina kumbobvira atsigirwa kana kuti nyore kuwana.
Izvozvo zvakati, kurarama kwehupembenene haisi iyo chete nzira inowanikwa. Sezvo sangano rebhizimusi nekutengeserana kwenyika kumatare munyaya dzekuchengetedza, makambani akawanda akagamuchira nzira yakasiyana.
Panzvimbo yekukudziridza zvinhu zvinogadzirwa nemafuta uye nekuita maitiro emabhizimisi eco-friendly, vanozvingoita seviru vachishandisa zano rinonzi "greenwashing."
Chii chinonzi Greenwashing?
Greenwashing ndiyo tsika yekushandisa zviziviso, kunyora mazita uye dzimwe nzira dzokutengesa kuti dzinyengedze vashandi vanoziva kuti vanotenda kushanda kana chigadzirwa chinogadzirwa kupfuura icho chaicho chaizvo.
Imwe kambani yakave "yakasvibiswa" inogona kuonekwa seye-friendly, asi muzvokwadi, pfungwa yavo yekuenda kwemavara matsvuku kusvika kune zvishoma kupfuura kuparadzirwa zvakanaka kwekutengesa.
Ihotera, somuenzaniso, inogona kutanga mushandirapamwe unokurudzira vashanyi kushambidza mapepa uye tirasi zvishoma kazhinji kuitira kuchengetedza zvakatipoteredza. Nokuita zvose izvi, hotele yacho inochengetedza zvigadziro zvepakati pevanhu, zvichipa bhizimisi mari yakawanda yevatengi. Asi kana iyo rekodhi yekuchengetedza nzvimbo yehotera isingasvikanisi nheyo yadzo itsva-inowanikwa nechekudzikisa zvishoma, kambani ingangoita zvishoma chaizvo kudzivirira chero chinhu kunze kwemuzasi wavo.
Miti inogonawo kuva yakasvibirirwa. Kusvikira Federal Trade Commission ikagumisa chiitiko chacho, vatengesi vaigara vachinyora uye vakatengesa rayon nguo se "eco-friendly bamboo." Vashandi vakatenga zvigadzirwa izvi, dzimwe nguva pamutengo wakawanda, vachitenda vaitenga michero yakaoma. Asi nepo rayon inobva kune mbatya, inoshandiswa nemishonga inotyisa.
Chigumisiro chekupedzisira hachisi "eco-friendly".
Nzira Yokudzivisa Greenwashing
Usatengetwa nemashoko ekupomera. Usati washandisa mari yako yakaoma-yakawana pamiti "yezvisikwa" zvekurera kwako, iva nechokwadi kuti unoziva kuongorora fake.
Ita Basa Rako Rokuumba.
Panzvimbo pokutora kambani yekodzero yekodzero yekambani pahutano hwepiso, tora nguva kuti uongorore webhusaiti yavo. Ndezvipi zvakare zvavanotaura nezvechigadzirwa? Unogona kuwana humwe humwe uchapupu hwekuzvipira kwezvakatipoteredza here? Kana kambani iri kuedza, ichange ichatanga kukuudza nezvazvo.
Usatenda Zvinhu Zvose Zvaunoverenga.
Chenjererai mabhezwords. Vagadziri vanoshandisa mazwi nemitsara yakaita se "ruvara" uye "eco-friendly" zvakasununguka, saka iva nechokwadi chekuverenga zvakanyatsonaka. Kunyange zvishandiso zvakanyorwa se "organic" hazvigone kuitwa zvakakwana zvezvinhu zvakasikwa. Teerera zvakanyanya mutauro. Kana iyo isingati "100% organic," zvichida haisi.
(Unofanirwa kuputira pamusoro peguru rako rinotaura? Tarisa ichi chinyorwa chinobatsira.)
Tsvaga Ongororo yeUongorori.
Kune zvakawanda zvemasangano akazvipira kuchengetedza vatengi kubva ku greenwashing. Kana iwe usina chokwadi nezvechigadzirwa, iwe unogona kugara uchiona uye unoona izvo nyanzvi dziri kutaura pamusoro payo. Tarisa neUnited States Environmental Protection Agency, uye tsvaga zvigadzirwa nemishandisirwo zvinogamuchirwa neboka rekunyatsoziva-vatengi, se Environmental Environmental Group.
Ziva Zvaunofunga:
Kutsvaga mamwe mashoko? Tungamira kune Eco-Friendly Design peji yedu apo iwe unogona kudzidza zvakawanda pamusoro pezvinhu zvekugadzira mazai ezvinyorwa uye zvakabatsiro zvekugadzira chikoro chinomera.